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With hyperlocal PR, no business is too small to be noticed!
Remember when the “Yellow Pages” were a must have to find a local business? Or how the daily paper and 6 o’clock news were your primary source for information? Not too long ago marketers relied on...
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How your company can be a social media machine
Say your company has 100 employees. How many brand ambassadors does that give you? If you thought 100, think again. According to the Pew Research Center, nearly 75% of your employees who are online...
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Does PR Need Rebranding or Do PRPros Need Re-Training?
At the recent New York Times Travel Show, one of the professional development focus areas was travel industry media, blogging and social media. During the course of the day there were multiple...
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7 surprising things you might not think of sharing with your PR firm
Don’t panic. This article does not suggest sharing “dirty laundry” with your PR representatives. But you might be surprised by some of the information you should provide to help achieve maximum value...
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What happened to using press releases for press?
The press release is on life support. Do you agree with this statement? Perhaps it’s a bit severe, but upon reviewing how press releases have changed over the years, this once critical PR tool could be...
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Don’t You just love Panda? PR’s Growing Role in SEO
Finally, Google admits what we’ve been saying all along: PR improves SEO and drives search results. It’s no longer just speculation, it’s confirmed. Earlier this year, Google received an official...
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Social media and teenagers – where to be?
When it comes to teenagers, one thing is for sure: each generation has its own way of doing things! And their ways inevitably set trends, influencing our culture through entertainment, fashion, and as...
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Common Business Problems that PR Can Solve
“Public Relations can help!” We confidently state this to prospective clients who come to us with specific business problems or goals. And while every situation is unique and in need of a uniquely...
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Strategic Positioning for Startups – Do Not Underestimate its Impact on Success
In recent years there have been endless media stories about amazing startups. Consumer and business audiences alike have a huge appetite for information about these companies, eager to learn about the...
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To all the NGOs out there: Rev up your content to ignite your fundraising goals!
Donations are the fuel that feeds the efforts a nonprofit undertakes in the drive to achieve its mission. Just like with your car, no matter how great or important your destination, without gas you are...
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Why PR didn’t work for you and what to do about it
The Public Relations industry is infamously misunderstood. Some envision party-planning and swag bags, while others think PR specialists are the ones writing the stories you read in magazines and...
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Staying Ahead of the New Trends in Social Media
Technology evolves extremely quickly and people all over the world, including your clients and customers, often change their interests and behaviors faster than you can adjust. What worked last year in...
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4 Tips to Consider When Revamping Your Website
Websites are not ageless and revamping one is no simple task. Nearly as much time and resources are required to organize and prepare a website overhaul as when it originally launched. Regardless,...
View ArticleWait, Before You Finalize Your Annual PR Plan, Consider This
Your 2015 planning is well underway as another year comes to a close. At this juncture you’re likely cross-referencing sales and marketing data with the strategies and tactics you undertook in 2014 to...
View ArticleStaying Ahead of the New Trends in Social Media
Technology evolves extremely quickly and people all over the world, including your clients and customers, often change their interests and behaviors faster than you can adjust. What worked last year in...
View Article4 Tips to Consider When Revamping Your Website
Websites are not ageless and revamping one is no simple task. Nearly as much time and resources are required to organize and prepare a website overhaul as when it originally launched. Regardless,...
View ArticleEarned, Paid and Owned Media – You No Longer Have a Choice
As the media landscape continues to evolve companies are reinventing their approach to marketing, changing the way they budget, report and invest in media. A good integrated marketing communications...
View ArticleThere are no stupid questions
Asking the right questions can often make the difference between success and failure. However, asking questions can sometimes feel awkward. It can be uncomfortable to admit that you didn’t follow what...
View ArticleSocial media and teenagers – where to be?
When it comes to teenagers, one thing is for sure: each generation has its own way of doing things! And their ways inevitably set trends, influencing our culture through entertainment, fashion, and as...
View ArticleCommon Business Problems that PR Can Solve
“Public Relations can help!” We confidently state this to prospective clients who come to us with specific business problems or goals. And while every situation is unique and in need of a uniquely...
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